001 / Dusk, exterior
The camera changed.
The crew didn't.
See the work
AI video doesn't fail because the tools are bad.
It fails because nobody on the project has stood on a set.
MSKA is a group of people who have.
The tools make the footage. We make the film.
We don't think AI films should be made by AI specialists.
Filmmakers
first.
The process
Plan.
Block.
Light it.
Then roll.
Nothing moves until it has been approved as a picture. Each stage is signed off by someone who has done it for years, and by you.
- 01
Treatment and look
The idea on paper, then the look locked on test frames: lens, grade and texture.
- 02
Storyboard and animatic
Every shot drawn as a frame, then timed to the voice and the music before anything moves.
- 03
Pre-production
Cast, product and locations each get their own reference sheet, so they look the same in every shot.
- 04
Roll generations
This is where AI comes in: it's the camera. Each shot rolls as lit and framed, take after take.
- 05
Select, edit, roll again
The best takes picked and cut together. Any shot that doesn't hold up goes back on the camera.
- 06
Post and finish
Color, sound, music and mix. Delivered in every format you need.
Same stages as a shoot. Only the camera changed.
AI doesn't change what makes a film good. It widens what's possible.
01 / Cinematic ads
So real you'll ask where we shot it.
Commercials and brand films with real skin, real light and your product exactly right, from the label to the reflection.
02 / UGC and performance ads
Twelve hooks instead of one.
Creator-style reviews, unboxings and problem hooks for Meta, TikTok and YouTube. New versions as fast as your results change.
03 / Motion graphics
If it's hard to explain, we animate it.
Launch films, product demos, UI animation and broadcast promos. Type and motion that make a complex product clear in seconds.
The budget goes into ideas instead of logistics.
Directed,
not generated.
- Directed by
- A film director
- Lit by
- A cinematographer
- Designed by
- An art director
- Styled by
- A stylist
- Approved by
- You
- Rendered by
- AI
- A film director on every film. Not a prompt engineer.
- A name on every stage. Each step is signed off by someone who has done it for years.
- Nothing moves without you. You see and approve the work as it is made.
Cut to
Recent work
A sample of what we make. Directed by people. Rendered by AI.
All films on VimeoEvery frame has a name on it.
Film Director
Dubai and Brazil
Micky
Huang
Twenty years in film and advertising, six of them running a Dubai production house for Dior, Paco Rabanne and Carolina Herrera.
Film Director and Cinematographer
São Paulo
Marcus
Samed
Trained in cinematography in Buenos Aires. Music videos, fashion films and brand films, and now AI films lit like real ones.
Filmmaker? Keep directing when the budget doesn't fit a shoot. Send us your reel
Tell us the film. We'll send back a plan.
Send the brief, the product or just the problem. Within two working days you get a treatment outline, a timeline and a fixed price.
Start a projectMSKA (said Mishka). A collective of filmmakers working with AI. Dubai and Brazil.
[email protected] Vimeo